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Bicycle Build / Mechanics
Encore Personnel
Marketing Officer UK & Israel
Work Model
📍 London, England
Employment
💼 Full-Time Direct
Recruitment Type
🛡️ Direct to HR Pipeline
Role Overview & Responsibilities
- BIM - Brand, Insights & Marketing Communications
- London, UK
- Cathay Pacific
- Application Deadline
22 Feb 2023
Role Introduction
To support the Regional Marketing Manager and coordinate with local markets to adapt Regional and Head Office material for effective use.
To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital and social).
Key Responsibilities
Revenue Generation and Campaigns
- Support in adapting Regional and Head Office campaigns to be effective in the local market by checking local language and cultural considerations
- Provide the Regional team with local contacts, insights and opportunities to drive additional revenue, develop new campaigns and target specific segments
- Increase penetration of digital sales and growth on cathaypacific.com
- Promote ancillary features to assist in revenue generation
Partnerships
- Work with agencies and Regional team to deliver and execute joint marketing campaigns as required
- Assist in devising partnerships aligned with global partnerships strategy to promote fares and ancillary revenue
Insights Gathering, Reporting and Collateral
- Provide the regional team with insights into regional monthly competitive intelligence on major news
- Assist with the organisation of local sales and trade events if required
- Source and brief local suppliers on marketing collateral requirements
- Ensure stock and orders of collateral is maintained to appropriate levels
Agency Management
- Assist to prepare marketing briefs for local marketing materials / needs
- Work closely with the Regional PR & Social Media manager to implement activities
Loyalty
- Devise and execute regional membership recruitment campaigns aligned with Head Office initiatives
E&A
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic Qualifications
- Minimum high school graduation
- University degree or Certification in a Marketing field is an advantage
Knowledge, Skills, Training and Experience
- Fluent in spoken and written English
- Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
- Capable of working on multiple projects simultaneously
- Communications style is naturally aligned with Cathay Pacific's style
- Flexibility to travel, where required
All applicants must have the right to live and work in the UK.
Frequently Asked Questions
How do I apply for the Marketing Officer UK & Israel position at Cathay Pacific?
Click the “Apply for this Position” button on this page to submit your details directly to Cathay Pacific's recruitment pipeline without agency fees or intermediaries.
Is this role eligible for remote work or international relocation?
This position is based in London, England with potential relocation and visa sponsorship considerations for qualified candidates.
Are there any fees to apply through Jobflixs?
No. Jobflixs is 100% free for all job applicants. We strictly prohibit recruitment fees, candidate registration fees, or placement charges.
